Bikini Show Bare ALL!

MERCEDES BENZ FASHION SHOW: SWIMWEAR 2009 TRUE RELIGION & ED HARDY


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I call this the Bikini Show Bare All since I was given the amazing opportunity to sit front row with VIP access to both the Ed Hardy and True Religion swimsuit shows at the Raleigh Miami Beach. My sister, Alexis Knapp killed with her Public Relations team at Treskoi PR making both shows the most media attended in the week.  Both rang true to their perspective brands. True Religion showed Dazzie Duke and Denim influences while Ed Hardy kicked it up with bold colors, rhinestone detailing, skulls-birds of paradise and much much more.

Samantha Knapp with Ed Hardy Swimwear Creative Director

I chatted with the creative director of both shows, who at just 26-years-old may seem like an underdog but presented both collections with a smooth, seamless style that counters any of her peers. Fawn pictured above center spoke highly of both brands and how important it was to bring out the best in their wardrobe detailing in the skantly clad.

Ed Hardy Swimwear

With bright, bold colors, great music and a standing room only crowd, the Ed Hardy  Collection set a tone of pure excitement and style for the sun and sand. Post show Arie Setton president of the swimsuit division celebrated a collection that sang!

Arie Setton Celebrates Show

Samantha Knapp & Arie Setton of Ed Hardy Swimwear

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